Platinum Blonde Shampoo

Paul Mitchell's Platinum Blonde Shampoo keeps blonde, highlighted, gray or white hair light, bright, and toned. This purple shampoo is formulated to be violet-tinted and colour-enhancing to help cool brassy tones ad eliminate warmth in natural blondes and colour-treated hair while the gentle cleansers won't strip hair but rather promote shine and hydration.

• Vegan
• Colour-safe
• Paraben-free
• Gluten-free

Who is it for?

• Blonde, Highlighted, Gray, White

What does it do?

• Cools brassiness
• Eliminates warmth

How Do You Use It?

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use with Paul Mitchell Platinum Blonde Conditioner